Webspot and testimonial video
Most of MyProfashionals Clients do not have prior experience with stylists. The concept of a personal shopper is thus an unfamiliar one. While the commercial teased and appealed customers, an additional element was needed to ultimately win their trust.
After carefully selecting real customers, representing different archetypes in their target group, we complemented the commercial with a heartfelt testimonial video to convince new customers authentically.